The work of search engine optimization (SEO) is quite popular in outsourcing. A series called ‘Learn SEO’ is starting for those who are interested. SEO related posts will be published every Friday.
What is SEO and why is it important?
Simply put, search engine optimization or SEO is basically a set of search engine rules that, when followed or applied, make search engines consider and rank the desired website important to search engines. In today’s world of competition it is almost impossible to get visitors or traffic from search engines without SEO. Generally, no website except SEO is ranked by search engines.
* The complete form of the English word SEO (SEO) is search engine optimization (search engine optimization) which is some well-regulated and planned rules / methods or methods of search engines. By following the rules, you can make your desired website appear at the beginning of the search engine results page. The main purpose of SEO is to show your website early on in SERPs.
* Search engines are created primarily to give users accurate search information and SEO makes that information useful to search engines. Through SEO we understand what information users are looking for in search engines, what kind of problems they want to solve, what kind of words or keywords they are using and what kind of content they want. Through SEO we can easily solve all these problems for the users.
History of SEO:
Today’s SEO is the result of many changes, which we basically see through Google. The first webpage was published on August 7, 1991 by Tim Barnes Lee. A few years later, the first official SEO journey started in 1998, but since 2001, the importance of SEO has been increasing.
Jerry Young and David Philo founded Yahoo Search Engine in January 1994. Along with that they created the Yahoo directory.
Google was founded on September 4, 1997 by Larry Page and Sergey Brin. Google is currently one of the leading search engines. Google accounts for more than 90% of all searches on the Internet and has a wide range of popular products and services.
In 1997, Goto.com launched sponsored links and paid search. Where you would have to pay to stay first in organic results. Goto originally worked with the support of the Yahoo search engine.
Since then, search engines have come to this place through various algorithm updates. Google is currently the best and quality search engine in terms of competition.
Search Engine Basic
The search engine is basically an answering machine. These refine / insert millions of content from the Internet and then evaluate it with thousands of factors to find out exactly what information is correct according to the user’s search and present it to the user.
And search engines do this by crawling and indexing all the information available on the Internet (web pages, images, videos, PDFs, etc.). Ranking the information that is most useful to the user.